Primary
Name: Ashley Thisdale
Background
- Date of Birth:
- Gender: Female
- Location: Iasi, Romania
- Work place: Student
- School: Columbia Univerity
- Technology Level: College
Main Points
- "It Girl", popularity is her second nature
- Loves setting trends
- She is always on her phone
- enjoys games that can be played in breakes between courses
- social media is her life so she needs to know everything
Goals
- Be popular
- Play as favorite celebrities
Frustrations and Pain Points
Some of the difficulties the user has with the product.
- gets bored easily of games
- she is popular in social media and real life
- people give up trying to win because they're scared to beat her at anything
Detailed Description
Ashley always has been the "it girl". Being popular is her second nature. With rich parents, maids and a limo at her feet there is nothing else on the wish list. Her only preocupation is to be popular. She is constantly on her phone, loves hearing about what celebrities do, their fashion preferences and their life.
After finishing college, she dreams about being a fashion designer for the celebrities that she followed all her life.
She spends her alone time online also. She chooses to do things related to what she loves: social life.
Last week her best friend Carol told her about this game that everyone is playing called Tweeter Battles. When she heard that her followers on Tweeter can finally count for something she was really excited to try it.
She was very happy that games and social media can be so cool together.
Scenarios
- Ashley and Carol are in her limo on the way home. Ashley gets bored talking about school and starts playing on her phone. Carol is pissed because she's ignored, but because Ashley is popular she feels like she can't say anything. Instead she sends her an invite to battle on the new Twitter Battles.
- Ashley is at home watching tv when she suddenly sees her favorite singer (Bieber of course). Being filled of stupid emotions she goes on the Twitter battles app and selects him as her character. She's determined to win
- Attending a boring course, which of course Ashley doesn't care about, an invite from an anonymous opponent appears on her phone. She starts playing the game and loses. She then hears laughter behind. She recognizes Mark and invites him to a rematch.